Steven Spielberg has quit his role as consultant to the 2008 Beijing Olympics. Beyond giving China some bad PR, his decision will not substantially alter the country's policies towards Darfur. Still, the transnational coalition of music and film celebrities and professional NGO activists continue to press Beijing. Lost in the hubbub is the radical nature of this campaign--the first to try to pressure an authoritarian government to change its policies. Yes, Hollywood has protested over China's occupation of Tibet, but the campaign was directed primarily at Western audiences and aimed to convince decisionmakers to pressure China. This time, Spielberg, Mia Farrow, and their fellow activists are trying to convince the Chinese government itself to shift its foreign policy.